200+ Google Ranking Factors 2024
101-125

101. Is There a Favicon

Including a favicon enhances brand recognition and professionalism. Direct SEO factor, it contributes to a positive user experience.

102. Is There a ‘Thank You’ Page

Utilizing ‘Thank You’ pages is crucial for tracking conversions. These pages, often part of a conversion funnel, directly contribute to SEO through user engagement metrics.

103. TF-IDF Standard

Implementing TF-IDF (Term Frequency-Inverse Document Frequency) standards enhances content relevance. This strategy ensures optimal keyword usage and contributes positively to SEO.

104. Use Of IFrames

Strategic use of IFrames can enhance user experience, but excessive reliance may impact SEO negatively. Balancing content accessibility and presentation is crucial.

105. Less Than 100 Internal Links Per Page

Maintaining a reasonable number of internal links per page aids navigation and ensures a focused user journey. Excessive internal links may dilute SEO value.

106. Less Than 100 Outgoing Links Per Page

Limiting outgoing links per page enhances content focus. This practice directly contributes to SEO by preserving link equity and preventing potential penalties.

107. Internal Linkage Anchor

Optimizing anchor text for internal links aids search engines in understanding content relevance. Strategic use of keywords in internal linking contributes positively to SEO.

108. Is Content Being Shared On Social Media

Social media shares indirectly impact SEO by enhancing content visibility. Viral content attracts organic backlinks, influencing search engine rankings positively.

109. Google AdWords Account

Utilizing Google AdWords complements organic SEO efforts. Paid advertising can drive targeted traffic and positively influence overall online visibility.

110. Call Now / Contact Now Buttons

Incorporating ‘Call Now’ or ‘Contact Now’ buttons on mobile sites enhances user experience. This practice, directly impacting SEO and contributes to better conversion rates.

111. Using Facebook Ads

Integrating Meta Ads diversifies online presence. Paid social advertising can complement SEO strategies by targeting specific demographics and increasing brand exposure.

112. Meta Pixel

Implementing the Facebook Pixel allows for targeted advertising and tracking user interactions. This data can inform SEO strategies by providing insights into user behavior.

113. Count Total Outgoing Links

Monitoring total outgoing links aids in maintaining link quality. This practice indirectly contributes to SEO by ensuring links are relevant and not excessive.

114. Page Placings Of Outgoing Links

Strategically placing outgoing links influences user interaction. Placing links where they provide value enhances user experience and directly impacts SEO.

115. Yelp Business Page – All Info Complete

Completing all information on a Yelp business page enhances local SEO. Accurate details contribute to higher search rankings and improved visibility in local searches.

116. Yelp Business Page – Rating

A positive Yelp rating fosters trust and impacts local SEO. High ratings contribute to better visibility in local search results.

117. Yelp Business Page – Number Of Reviews

The number of reviews on a Yelp page contributes to its credibility. A substantial number positively influences local search rankings.

118. Meta/Facebook Business Page

Maintaining an active Facebook Business Page enhances online presence. Direct SEO factor, a well-maintained page can impact brand visibility and user perception.

119. Meta Business Page Rating

A positive rating on a Facebook Business Page indirectly contributes to SEO. Higher ratings enhance user trust and may influence search engine perception.

120. Meta/Facebook Number Of Reviews

The quantity of reviews on a Facebook page impacts user trust. A higher number of reviews can positively influence SEO indirectly.

121. Meta/Facebook Business Page Last Five Updates

Consistent updates on a Facebook Business Page contribute to brand relevance. While not a direct SEO factor, recent updates may influence user engagement and perception.

122. X/Twitter Account

Maintaining an active Twitter account enhances brand visibility. While not a direct SEO factor, Twitter presence contributes to overall online authority.

123. Instagram Account

An active Instagram presence complements SEO efforts. Visual content and engagement contribute to a diverse online strategy.

124. YouTube Account

YouTube presence enhances SEO through video content. Optimizing videos, including relevant keywords, positively impacts search engine visibility.

125. Self Hosted Videos

Hosting videos on-site ensures better control and optimization. Properly optimized videos contribute positively to SEO by enhancing on-page engagement.