Featured articleResearch month: August 2026
Google’s current guidance says generative AI search still runs on SEO fundamentals, while several popular GEO shortcuts do nothing for Google visibility.
What you will get from it
- Google describes AI Overviews and AI Mode as Search systems grounded in the core index, retrieval, and ranking systems.
- Google says llms.txt, special AI markup, forced chunking, and exact long-tail rewrites are not required for Google AI visibility.
- The Search Console generative-AI report is the first-party measurement surface, but access is still rolling out and impressions are not conversions.
Research month: July 2026Retrieval and Sources
New research shows why AI SEO needs separate tests for retrieval, citation, answer use, and an agent's ability to act on a website.
Search agents can reformulate later queries using terms found in earlier evidence, which changes how useful content should be written.
Research month: July 2026Measurement and Testing
See the Google queries, clicks, and impressions behind content from verified Instagram, TikTok, X, and YouTube accounts.
See which posts and videos receive impressions and clicks from Google, and which searches led people to them.
Research month: July 2026Retrieval and Sources
A source can be relevant and cited while the answer is still wrong. The failure often happens during entity, time, conflict, or synthesis decisions.
Treat retrieval, citation support, factual accuracy, and temporal accuracy as separate things.
Research month: July 2026Commerce and Product Data
UCP and ACP are not ranking switches. Here is what they change, what they do not, and why product data, live inventory, and checkout have to agree.
Treat UCP and ACP as transaction and capability layers, not ranking factors.
Research month: June 2026Agent-Ready Websites
WebMCP gives browser agents structured tools, but reliable tasks still depend on semantic HTML, narrow actions, strict validation, consent, and clear receipts.
Start with one valuable task, not a tool for every button on the page.
Research month: May 2026Agent-Ready Websites
Search, training, and user-requested retrieval are different jobs. This guide maps the major AI crawlers to the controls and checks that actually apply.
Decide by crawler purpose instead of using one blanket AI rule.
Research month: April 2026Measurement and Testing
There is no honest universal AI rank. Measure citations, repeated prompts, referrals, conversions, and revenue separately, with every limit visible.
Choose the business decision before choosing the metric.
Research month: March 2026Retrieval and Sources
AI search can split one question into many searches and build an answer from changing sources. Here is how to make the right facts easy to retrieve and cite.
Optimize for the question family, not one exact prompt.
Research month: February 2026Measurement and Testing
A citation, crawler hit, visit, and sale prove different things. This is how I keep AI search sources, tests, interpretation, and results honest.
Start with the decision, then choose the measure that can actually answer it.
