01
Systems
Retrieval & Evidence
See how query fan-out, grounding, source history, freshness, and canonical pages shape the evidence an answer system can retrieve.
- Query fan-out
- Grounding
- Provenance
- Freshness
02
Accountability
Measurement & Testing
Keep impressions, citations, referrals, controlled tests, and business results separate. They answer different questions.
- Visibility layers
- Repeated samples
- Attribution
- Decision metrics
03
Technical
Agent-Ready Web
Test whether crawlers and browser agents can reach the site, understand its controls, and finish a task safely.
- Crawler controls
- DOM semantics
- Accessibility tree
- Safe actions
04
Commerce
Commerce & Product Discovery
Keep product facts aligned across visible pages, structured data, merchant feeds, live inventory, and commerce protocols.
- Product truth
- Merchant feeds
- UCP and ACP
- Inventory
05
Research
Benchmarks & Data
Publish the sample, test conditions, method, uncertainty, and limits. Readers should be able to judge the result.
- Citation stability
- Source recurrence
- Brand accuracy
- Open methods
06
Current systems
Field Notes & Standards
Track only changes that affect decisions: platform rules, crawlers, reports, standards, and bad advice worth correcting.
- Platform changes
- Specifications
- Myth audits
- Change logs